To promote the release of Deadpool 2, we let the sassy superhero run wild on 7-Eleven’s Twitter for a day. Throughout the takeover we gave away prizes, engaged with fans, and let everyone know that 7-Eleven was Deadpool’s snack-stop of choice. We even created a cup-themed newspaper hyping the new Deadpool Slurpee cup.
Check out some of the cool activations that made this campaign so much fun to work on https://csnews.com/7-eleven-transforms-stores-deadpool-2-headquarters